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Rita Shisler is the second-generation owner of Shisler's Cheese House, begun in 1958 by her father-in law, John Shisler, she said, had a dream that the business "would be around for many generations, as a small family store, attracting the U.S. Route 30 travelers to a piece of good swiss cheese and a cold drink. Thus began the journey to what is today, my pride and joy ... my dream come true."
Rita Shisler recounted that "as single mom in 1988 with one son in college and one at home in Junior High, almost on the verge of bankruptcy, I decided to sell this store ... my most agonizing decision ever. Due to the slow economy (or Divine Intervention), I was unable to find a buyer and decided to give it one
"I started making sandwiches for one gas station in Dalton, which grew into 10 sandwich accounts. Making sandwiches at 2 a.m., delivering them, opening my store at 9 a.m., greeting customers until 8 p.m., became a typical work day for me. It's amazing what a mom with a hungry child can accomplish.
"Slowly business started to increase, my faithful customers that had been shopping here for many, many years, did not give up on me; I attribute most of my success to those wonderful people. I was out of debt, able to increase my product line, and concentrate on being the 'best little cheese house' in Wayne County Shisler's Cheese House has grown from gross sales of $30,000 a year in 1958 to a goal of $1 million in 2004; from Grandpa Shisler b