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The Parsley Pot: Herbs, herbs, herbs...and so much more

Katherine Ryder Published: February 1, 2011 4:10 PM
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The Parlsey Pot just passed its 36th Christmas this year and from the way its owners, Sally and Don Dilgard, sound, they're ready for 36 more.

What was once an old barn solely inhabited by fresh and dried herbs has morphed into a full blown experience of seasonal home dcor.

Still nestled inside that old barn, The Parsley Pot prides itself on its surplus of various merchandise including paintings, decorations, handmade floral arrangements, and other knickknacks that would fit perfectly into anyone's home.

The Dilgard's began their business adventure in the fall of 1975. Sally and Don Dilgard combined their knowledge of business and plants to start their store right when they said the world went crazy over herbs. Sally had worked for a florist for several years and Don taught horticulture at Ashland High School.

After a selling out of herbs during a plant sale at Ashland University, Don told Sally that the "real market" was in herbs and scented geraniums in 1971.

"That was right about the world went crazy over herbs," Sally said. "And 36 years ago you couldn't find herbs around here."

Along with the herbs and the home dcor, Sally sells many floral arrangements. The majority of her arrangements are made from silk; however, she also puts together fresh floral arrangements to order and for special occasions.

Having worked in the floral business for several years, Sally brought over her experience, passion, and talent to The Parsley Pot.

Her love of decorating is no secret to anyone who walks inside the store. Sally carries things in the store that she would particularly like to have in her home.

"It's always nice to decorate your home," Sally said.

"I usually just buy things that I would like in my own home and that has seemed to work really well." The Dilgard's acknowledge their success is a tribute to their many loyal customers. Sally said most of her customers learn about her store by word of mouth. She and Don have watched some customers grow up as they came in with their parents in the 1970s, and now, with their own children to buy decorations for their homes.

"We've been very blessed with our business," Sally said. "Word of mouth has always been our best advertisement..it's really something, especially for a small town, that we've been able to be so profitable."

Having a good customer base is obviously important when it comes to having a successful business. But loyal customers and a country setting cannot be the only reason Sally and Don have survived for over 36 years.

"It's challenging to find new things that people will like, but that's part of the adventure," Sally said. "People don't want something that's been sitting on the shelf for years."

"I think our store has a lot of things that make people feel good...they can get excited about the little things," Sally said.

With this, Sally and Don both feel content with how the store is running and how they plan to run it in the years to come.

"I don't have any concrete plans or goals for the future," Sally said. "I'm just going to keep on doing what I've been doing and God-willing I'll be around for a while longer to do it."

The Parsley Pot is located at 697 CR 1302, one and a half miles from Ashland. Store hours are Tuesday-Saturday, 9 a.m.-5 p.m. and Sunday, Noon-5 p.m. For more information regarding specials or merchandise call 419-281-7514.

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