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Harvest Moon: "We're bigger than we look"

Katherine Ryder Published: March 1, 2012 12:13 PM
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Listing the product line of Harvest Moon won't even begin to describe all of the hidden treasures that lie inside this downtown Berlin store.

Cathy Coe owns the store along with her husband, Dale. However, the family is more than just business owners. Among the wicker baskets, home dcor, collectible items, candles, framed prints and wind chimes are a large portion of handcrafted items, several of which are made locally in and around Ohio and in Holmes and its surrounding counties.

Dee Gingrich, Cathy's mother, makes all of the dolls in the store, most of which are Amish replicas. She also crochets basket liners. Gingrich also manages all of the taxes, payroll and bookkeeping for the business.

Dale Coe makes mirrors out of antique-style windows, which are proudly displayed throughout the store, as well as fountains. Dale has always taken a liking to barn siding, which Cathy uses in some of the store's dcor.

To complete the atmosphere, Cathy finds all of her display shelves, bookcases, cupboards, tables, etc. from antique sales.

"I love the country look," Cathy said. "That's just who we are."

Cathy explains that her family started in the business as a crafter, renting out a space in the late 1990s. The store then became available and the Coe family purchased it.

"We always like to grow," Cathy said. "Everyone says such nice things about the store before they leave it makes you feel good. You have to be friendly."

The overall goal for Harvest Moon is to offer the same quality that it has maintained in the past.

"We have a lot of out-of-country customers, but we've also made a lot of regular customers," Cathy said. "We really enjoy visiting with everyone. We enjoy the people that come in from all over the world. That's my favorite aspect of the business relating and communicating to the customers."

Harvest Moon is nestled in almost 4,000 square feet, which grants them the sign posted outside the store, "We're bigger than we look."

Parked in one of the back rooms is an authentic antique Amish wagon, which the Coe family purchased from a man in Orrville. The wagon has been in the store for nearly 11 years now, when Cathy and Dale first opened the doors.

"The most frequent question our customers ask us is how we got the wagon in the store," Cathy said.

Day to day operations vary depending on the season. Harvest Moon reaches its peak from June through October. The winter months are less busy and Cathy and her staff use that time to clean, organize and rearrange the store. Cathy also does the bulk of her planning and ordering in January and February.

"We try to rearrange and redecorate the store so it looks different all the time," Cathy said. "I shop around to see what I like. Usually I have reps that come to me, but I also have favorite companies that I will always work with."

One, among the many, thing that Cathy is particular proud of is the store's status with the Demdaco line.

"We're a Platinum dealer with Willow Tree," Cathy said. "It's a line that has always done well and I'm proud that we've been able to have such a strong relationship with the company."

But also, Cathy is very proud of her local crafters. A lot of visitors that come to Amish Country appreciate the locally made items.

"We wouldn't be who we are without them," Cathy said. "Everyone refers to our store as a unique and it's because we have things that no one else carries."

The most unique item being the lighted framed pictures, which have grown to be very popular.

As for the business' location, it is in a word ideal.

"It's perfect," Cathy said. "We're blessed to have a nice big building, but to be on Main Street is a double blessing."

Harvest Moon is located 4792 E. Main St. in Berlin. Standard business hours from March-June are Monday-Thursday, 10 a.m.-5 p.m.; Friday and Saturday, 10 a.m.-6 p.m. In the summer the store is open 10 a.m.-6 p.m. every day. For more information call 330-893-3711 or visit www.harvestmoonofberlin.com.


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