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It's hard to imagine that you can find the trendiest outfits and fashion-forward styles in the middle of Amish Country. You feel as if you just stepped off the streets of New York City when you enter bfearless.
The clean, white walls make the bright colors and bold fabrics stand out before your eyes, and mannequins suggest some of the best outfits of the season, taking the stress out of putting something new together yourself.
But what inspired such a unique store to be born out of the plain and simple surroundings of Amish country?
Four years ago, Tonya Schlabach began to wonder where her life was going and what God's plan was for her. "God really just laid on my heart…kind of a transitional time for me in my life," said Schlabach in a YouTube video about why she started bfearless.
As a stay at home mom, Schlabach had raised her kids to be self-sufficient and independent so.. "where would I go from there."
Schlabach began reflecting on her struggles and realized that many of them had been connected by one common denominator-fear. It was a fear that stemmed from what people would think of her, a fear of failure and many other things.
Reflecting on this with her husband, Schlabach began to realize that God wanted her to use that fear, but how? "Then the idea of the this store came to us. The name just kind of went along with it," said Schlabach.
bfearless opened its doors in April of 2013, in the building that formerly housed Homespun Treasures.
"With this store, I want to show women - not even necessarily just women - that you don't have to fear, you don't have to be successful to everyone around you…that the only success that you need to show is your success in God," said Schlabach.
Schlabach's love of art also plays a role in the store. "I love art. That was also a fear of mine, that it wouldn't be successful in people's eyes."
You can see her love of art influence the store in many ways, from the wide array of colorful outfits, to the unique style of jewelry pieces bfearless carries. The dressing rooms even have a rustic, yet glamorous feel to them that makes you feel like you're preparing for your Hollywood debut.
Along with the most wanted fabrics of the year, you can find all the accessories you need to complete any outfit - handbags, scarves, jewelry and much more.
One can't complete any outfit without the perfect pair of shoes. bfearless has the largest Crocs outlet in the area with Crocs in all styles, for any occasion. The store also carries Lucky Brand shoes and their newest edition are the Toms brand shoes.
Ever walk into a boutique and just feel overwhelmed by the selections of fabrics, and colors, and sizes? Rhoda Troyer of Rig and Company International is a professional image consultant and fashion stylist for bfearless. She will help you pick out clothes that fit your body shape, your personality and fit your style.
Troyer hopes to restore confidence in women by making them feel amazing in their clothing when they leave the store. Whether you're planning an outfit for a big event or just want to feel better in your everyday wear, Troyer has a solution for you. Set up an appointment or just be lucky enough to catch her in the store.
Rig and Company also has their own line of makeup that is available at bfearless and a makeup artist can be close by to assist with finding the perfect shades that complement your features.
The biggest thing at bfearless, is for women to feel confident in their own skin and their clothing.
"When you come in, you don't have to be scared to try something new. You can feel the freedom that [comes with] a new kind of shirt [or] a new pair of pants," said Schlabach. "There is nothing holding you back from trying those things on and getting out of your box and experiencing something new."
bfearless is located at 3147 SR 39, Walnut Creek. Hours are Mon.-Fri., 10 a.m.-5 p.m. and Sat., 9 a.m.-5 p.m. For more information call 330-893-9201 or visit www.b-fearless.com. Keep up to date on the latest news and fashions by following them on Facebook, Twitter, Pinterest and Instagram.