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The Furniture Heartland stores take great pride in manufacturing furniture from the finest quality hardwoods, handcrafted by the most skilled craftsmen in the area.
Each of the furniture stores agree, some of the best quality hardwoods are harvested from the Northern States: Indiana, Ohio, West Virginia and Pennsylvania. "Here they have slower tree growth. This makes tighter rings in the trees and creates a stronger hardwood," said Ernie Hershberger of Homestead Furniture.
SDLqThere is a deep appreciation for the trees and the wood along with the craftsmanship it takes to execute a beautiful piece of furniture," added Leon Swartzentruber of Green Acres Furniture.
Leon Swartzentruber noted that to ensure the highest quality lumber is coming in, the lumber supplier will often go out with someone from Green Acres and walk the woods with them, looking at the trees in their natural state in order to see the potential and beauty from start to finish. "Our biggest asset is the connection we have with the lumber mill."
Both Green Acres Furniture and Homestead Furniture feature manufacturing facilities onsite where they create quality hardwood furniture. "Our employees are in the business long-term," said Hershberger. "They are skilled craftsmen who either grew up in the woodworking business or on the family farm where they appreciate the hands-on work."
Both Troyer Furniture and Walnut Creek Furniture pull their inventory from the local craftsmen and put the finishing touches on the pieces in-house.
SDLqWe work with about 80 different builders within a 20 mile radius of our retail location. All of our builders are local, from Holmes County," said Matt Beachy of Troyer Furniture.
SDLqWe pull from approximately 100 plus craftsmen in Holmes, Wayne, Tuscarawas and Knox Counties," said Galen Swartzentruber of Walnut Creek Furniture. "We look for the same standards in quality (amongst all the craftsmen) and pick the best craftsmen in the area."
From Factory to Store
For the Furniture Heartland stores, concepts for new pieces are mostly driven by customer demand. "We are always seeking out functionality in our pieces," said Hershberger.
SDLqWe try to stay current and find new pieces that the builders are wanting to show," said Beachy. "Sometimes our local craftsmen will bring a new product to us or they may have something new in their shop when we go to visit them," added Galen Swartzentruber.
When selecting pieces to place out on the floor the staff considers how someone might picture it in their home. Professional consultants are brought in to help set up and design the retail space, predicting upcoming consumer trends down to the most popular paint colors that haven't even been on the market yet.
It all comes back to quality
SDLqWe work to maintain a reputation of good quality in a great time frame based on a foundation of trust and honesty. Our pieces are known for their handmade durability," said Beachy. "I think the local made furniture is well worth what we sell it for," added Galen Swartzentruber.
Each of the Furniture Heartland stores is focused on providing a product that will last for generations to come. "We strive for perfection but, wood is wood and people are people," said Hersberger.
The Furniture Heartland Stores:
Homestead Furniture, 8233 State Route 241, Mt. Hope, OH; 866-674-4902
Troyer Furniture, 985 W. Main St., Sugarcreek, OH; 330-852-4752
Walnut Creek Furniture, 3473 SR 39, Walnut Creek, OH; 877-893-9231
Green Acres Furniture, 7412 Massillon Rd., Navarre, OH; 800-807-0975