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Unique furniture design with a purpose

Published: September 1, 2015 9:57 AM

The human mind is the only limitation on furniture design. The initial ideas for a design come from multiple sources such as the customers, the builders, magazines and the current technology. 

A customer can walk into one of the four Furniture Heartland companies with a sketch or a verbal idea and the process will begin. The customization process has become popular in recent years and now allows the choice of wood type, color and design style. If there is something in the store that a customer likes, but wishes to modify the design, most companies will accommodate the wish. 

Once the customer and the furniture company confirm the plans, the designs are communicated to the builders. Depending on the Furniture Heartland company your visit, the builder may be in house, or the company may use a group of builders that are partners but viewed as a separate entity. 

The builders think about what the current design trends are in the furniture industry while maintaining functionality. Builders stay up to date on the trends through magazines, online research, and being tuned into the market place. If there is something selling really well at another furniture store or at a craftsmen show, a company may decide to carry the piece in their showroom. 

With the trends in mind, the builder has to consider the customer base to which they are selling. If the customer demographic is not catered to, the pieces will not sell. The age of the typical customer, their situation in life and their background dictates the type of furniture a company will offer. 

When the flat screen televisions became popular, the builders changed their entertainment center designs to accommodate the new piece of technology. The builders also have to keep in mind that everyone has a different taste in entertainment, so one person may have the latest technology, but the next five customers may not. Those other customers still want entertainment centers that fit their needs which means the builders have to build for a range of needs. 

Depending on what you are looking for any one of the Furniture Heartland Companies will customize your selection. 

Troyer Furniture has a customer base of 50 and over and typically carry a traditional range of furniture. They still continue to evolve their designs and put new styles onto the showroom floor that echo the traditional style. 

Walnut Creek Furniture specialize in the industrial looking designs. They offer some variation such as vintage industrial, but the customers know what they will find in the store.  Under this umbrella, you will still find a variety of styles. 

Homestead Furniture does carry some of the traditional Amish furniture in the blonde wood, they also offer more contemporary pieces. Ernie Hershberger compared his store to a tailor's shop when describing the control a customer has over the design of the furniture. 

Green Acres Furniture style choices range from traditional to modern, to Shaker and Mission. They have grown beyond the initial conception of Amish furniture and have expanded their influence to the wider world. 

Every piece of furniture crafted by any of the Furniture Heartland companies can be admired for their American-made pieces, use of hardwood, product durability, and beauty. Wood is their business and their knowledge of its manipulation is everlasting. Furniture design is a constantly evolving industry that benefits from the care and craft any of the four Furniture Heartland companies have to offer.

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